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Monday, 17 August 2026

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Apple changes prompt about tracking iPhone users following criticism in Germany

Apple is adjusting the prompt that iPhone users see when opening a new app, according to the Bundeskartellamt.

Apple changes prompt about tracking iPhone users following criticism in Germany
Photo: Pangkakit at Japanese Wikipedia · Wikimedia Commons · CC BY 2.5

Apple has announced it will change the prompt that iPhone users see when they open an app for the first time. In this prompt, users will be given the option to choose whether the app can track their behavior across other apps and websites for targeted advertising.

This adjustment follows criticism from the Bundeskartellamt, the German competition authority. The change was announced on Monday by the agency, which oversees competition matters in Germany.

The new prompt will provide users with a clearer option to manage their privacy settings and give consent for data collection. This comes in response to concerns about data privacy and user rights.

Apple changes prompt about tracking iPhone users following criticism in Germany
Photo: goto_ · Openverse · BY

The Bundeskartellamt did not specify when the adjustment will take effect, but Apple's response to German criticism is clear. The move is seen as a way to address the concerns of both authorities and users.

This change may also influence how other tech companies handle user data and privacy settings, given the growing attention to these issues within European regulations.

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