Federal Cartel Office pressures Apple to modify tracking protection

The Federal Cartel Office has demanded binding commitments from Apple to adjust the tracking protection for iPhones. In this context, consent dialogues for users must be revised to be more transparent and fair.

According to reports from Netzpolitik.org, Apple’s tracking protection has long been a point of contention between the company, advertising firms, and newspaper publishers. They have repeatedly complained about the role of app tracking transparency, which allows iPhone users to prevent their tracking by apps.

With the new requirements from the Federal Cartel Office, the nature of the consent prompts will change, potentially leading to longer and more complicated processes for users. Apple is therefore under pressure to reform its previous practices.