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H&M expands operations in Brazil with four new stores, including in the Northeast

H&M will announce on Thursday the opening of four new stores in Brazil, marking its debut in the Northeast and expanding its presence in Rio de Janeiro.

14 August 2026Tagblick Newsdesk

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Archive photo: H&M expands operations in Brazil with four new stores, including in the Northeast — Archive photoPhoto: Thomas8047 · Flickr · BY

H&M, the Swedish retailer, announced on Thursday (13th) the opening of four new stores in Brazil. This expansion includes the brand's debut in the Northeast, one year after it began operations in the country.

Two of the new stores will be located in shopping malls in Rio de Janeiro, where the company already has an existing point of sale.

The new units in the Northeast will be situated in shopping centers in Recife and Fortaleza. Details about the opening dates for these stores indicate they will occur throughout the second half of 2026.

H&M emphasized the importance of the Northeast region as a relevant market for the company.

With this expansion, H&M expects to further strengthen its presence in Brazil, which is becoming a strategic market for the brand.

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