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Hiroshi Okuda, former Toyota leader, dies at 93

Hiroshi Okuda, former head of Toyota and pioneer of the Prius, has died at the age of 93.

12 August 2026Tagblick Newsdesk

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Archive photo: Hiroshi Okuda, former Toyota leader, dies at 93 — Archive photoPhoto: emrank · Flickr · BY

Hiroshi Okuda, who led Toyota from 1995, has passed away at the age of 93. Under his leadership, the Japanese company saw significant expansion and became a major player in the global automotive market.

Okuda is recognized for his role in the development of the Prius, the brand's famous hybrid car. His legacy endures through the impact he had on the international automotive industry.

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