Kylian Mbappé leaves Nike to become ambassador for Swiss brand On

Kylian Mbappé has officially left Nike, his equipment sponsor since the beginning of his career, to join the Swiss brand On. This change was announced on Friday, marking a significant turning point in the world of sports sponsorship contracts. Mbappé, captain of the French national team and player for Real Madrid, is now not only an ambassador but also a shareholder of On.

By integrating Kylian Mbappé, On makes a significant entrance into the football market, a sector that the brand, known for its running and tennis products, has previously underexplored. This new strategy is accompanied by the appointment of Thierry Henry as director of football to bolster the brand's image in the sports arena.

Mbappé's departure comes at a time when Nike had recently renewed its contract with the French Football Federation for an eight-year period, increasing pressure on the American equipment supplier. The Olympic gold medalist and World Champion leaves behind nearly 20 years of association with Nike, marked by several successes together.

Finally, several sources report that this decision by Mbappé was not made lightly. The forward was approached by On with an offer that includes a different compensation plan, aimed at attracting him to a brand looking to diversify and challenge giants like Nike and Adidas.

The implications of this signing for both brands, as well as the impact on Mbappé's image as an ambassador for On, represent a major interest for sports analysts and fans. As the Swiss brand also launches its first football boots, expected in 2027, anticipation around this collaboration is palpable.

This turning point in Mbappé's career could also influence other high-profile athletes in the face of growing challenges in the sports sponsorship sector, although this remains to be observed over time.