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Thursday, 22 October 2026

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Neutrogena admits responsibility in Hayden Panettiere case

The cosmetics brand acknowledges it left actress Hayden Panettiere "helpless" after terminating her contract in 2015.

Archive photo: Neutrogena admits responsibility in Hayden Panettiere case
Archive photoPhoto: Toglenn · Wikimedia Commons · CC BY-SA 3.0

Neutrogena has admitted that it left actress Hayden Panettiere "helpless" after canceling her contract in 2015, coincidentally following her disclosure of struggles with postpartum depression. The cosmetics brand made this statement amid criticism and controversy regarding its relationship with the artist.

The brand's acknowledgment comes after Panettiere's death, which occurred four days ago, during ongoing police investigations related to the circumstances of her passing. In an effort to mitigate the negative fallout, Neutrogena announced a financial contribution aimed at women's health.

The actress, known for her roles in various productions, publicly battled depression, a fact that became more widely discussed following her death. In her later years, the challenges she faced had a profound impact on her career and personal life.

Archive photo: Neutrogena admits responsibility in Hayden Panettiere case
Archive photoPhoto: Gordon Vasquez / Carole Lowe Photography · Wikimedia Commons · CC BY 2.0

Reports indicated that by terminating the contract, the company appeared to overlook Panettiere's struggles, sparking an intense debate about the responsibility of brands to support their representatives during vulnerable times.

Neutrogena's statement was seen as a response to a wave of criticism that emerged after the revelation of Hayden Panettiere's struggles, highlighting the need for more support and understanding regarding the mental health of public figures.