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Tuesday, 11 August 2026

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New subscription rates for football: up to 15 euros more per month

Prices for watching Belgian football are rising, particularly with Telenet. Minister Rob Beenders has announced an investigation into the situation.

New subscription rates for football: up to 15 euros more per month
Photo: Haggis MacHaggis · Wikimedia Commons · CC0

The start of the Jupiler Pro League brings not only excitement but also a price increase for viewers. Telenet subscribers now suddenly pay 35 euros per month, an increase of 15 euros from the previous price of 20 euros. This has led to dissatisfaction among football fans, who want to follow their favorite clubs from home.

DAZN, the rights holder, and the telecommunications operators are responsible for the price changes. The increase in subscription costs has raised many questions and dissatisfaction among viewers, who are wondering how this increase has come about and whether there are cheaper options available.

Minister of Consumer Protection Rob Beenders has announced that he will investigate the price increase at Telenet. While he is looking into the situation, it remains unclear whether he can actually do anything to lower costs for viewers. The minister's response comes amid controversy surrounding the recent price hikes.

In addition to the increases at Telenet, it is unclear how other providers will adjust their prices. This has led to speculation among viewers about potential price increases at other telecom companies.

The current situation not only affects the viewing experience of football fans but also raises broader questions about the affordability of sports broadcasts in general. Many subscribers are dissatisfied and are wondering how this will affect them in the upcoming season.

With the new prices, many Telenet subscribers face the choice of reconsidering or even canceling their subscriptions. The coming period will reveal how the various providers will respond and what steps may be taken by the involved parties.