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Wednesday, 19 August 2026

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Premier League Chief Criticizes Fifa's World Cup Sell-off Plan

Richard Masters, Premier League chief executive, has criticized Fifa's World Cup sell-off plan proposed by Gianni Infantino, describing it as a self-destructive move.

Richard Masters, the chief executive of the Premier League, has expressed strong criticism of a World Cup sell-off plan proposed by Fifa president Gianni Infantino. In his remarks, Masters claimed that Fifa has "pressed the self-destruct button" in relation to the initiative, referring to it as a "self-inflicted wound" that may have adverse consequences for international football.

The criticism comes amidst a backdrop of intense debates regarding the future structure and marketing of the World Cup. Masters' comments highlight growing dissatisfaction among key stakeholders in football, regarding Fifa's management and decision-making processes.

According to several reports, Masters has emphasized the importance of maintaining the integrity and value of the World Cup and has urged for a more considered approach to any changes that would impact its traditional format.

Previous discussions surrounding the sell-off plan had sparked considerable backlash, with various football organizations and executives voicing concerns over the potential implications for the sport. The opposition is seen as a united front from leagues and associations that maintain a vested interest in the World Cup's success.

Richard Masters noted that the Football Association (FA) has taken an appropriate stance by withdrawing its support for Infantino's plan. This decision reflects broader apprehensions within football governance and suggests a growing divide between leading football authorities and Fifa's administration.

The controversy surrounding Infantino's proposal has drawn significant media attention as stakeholders continue to assess the possible ramifications for the game, making Masters' criticisms particularly relevant in the current climate.