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Sunday, 9 August 2026

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Reduced spending due to extreme heat, according to research

Research shows that households spent less money during the red alert due to heat in the Netherlands.

Reduced spending due to extreme heat, according to research
Photo: Romaine · Wikimedia Commons · CC0

Dutch households spent less money during the extreme heat. This is evidenced by research from ABN Amro, which analyzed spending patterns during the red alert issued by the KNMI in June. Spending decreased due to the effects of this heat, particularly outside urban areas.

In the days leading up to the red alert, an increase in card payments was observed. People fully enjoyed activities on terraces and other outdoor locations during the warm summer days. This indicates that the Dutch enjoy going outside when the weather is pleasant.

Reduced spending due to extreme heat, according to research
Photo: Gouwenaar · Wikimedia Commons · CC BY-SA 4.0

Researchers from ABN Amro established a clear correlation between the red alert and household spending. The study makes it clear that extreme weather conditions impact consumer buying behavior in the Netherlands.

It is notable that spending increased just prior to the announcement of the red alert. Despite the decrease in spending during the heat, the love for outdoor activities appears to remain strong.