Sport

Sporting surpasses Benfica as most valuable football brand

Sporting has become the most valuable football brand in Portugal, surpassing Benfica, according to various reports.

21 August 2026Tagblick Newsdesk

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Archive photoPhoto: Sport Lisboa e Benfica · Wikimedia Commons · CC BY 3.0

Sporting has managed to surpass Benfica, becoming the most valuable football brand in Portugal. Reports from Notícias ao Minuto highlight this brand's rise.

Additionally, other reports from RTP indicate that Benfica and Sporting de Braga won their home games on the same day, but they do not provide details on the impact of this on brand rankings.

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