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Thursday, 22 October 2026

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Volkswagen plans to close the Seat brand by 2029

Volkswagen's management is considering shutting down the historic Seat brand while focusing on Cupra, according to various news sources.

Archive photo: Volkswagen plans to close the Seat brand by 2029
Archive photoPhoto: Icelandtourist12 · Wikimedia Commons · CC BY-SA 4.0

Volkswagen, the German automotive giant, is preparing significant restructuring measures that could lead to the closure of the Seat brand by 2029. This decision has emerged following reports from the German press, including WirtschaftsWoche, which claims to have accessed documents that will be discussed at a crucial supervisory board meeting set for September 4.

The historic Seat brand, in operation for 76 years, is currently at the center of discussions regarding job cuts and plant closures. According to the reported information, Volkswagen plans to eliminate approximately 100,000 jobs globally and close four factories in Germany.

Some reports indicate that the company's management intends to concentrate resources on the Cupra brand, suggesting a significant strategic shift within the organization. This has raised concerns regarding the future of the Seat brand, which may no longer be sustainable in the long term.

Archive photo: Volkswagen plans to close the Seat brand by 2029
Archive photoPhoto: Unbekannt · Wikimedia Commons · Public domain

According to sources, there is no official decision yet regarding the closure, but the necessary restructuring plan is taking shape, and the company will need to implement drastic measures to improve its competitiveness and efficiency in the market.

The exact details of the restructuring measures and the fate of the Seat brand remain uncertain, but events this week are likely to significantly influence the future of Toyota, Seat, and the European automotive landscape. There are concerns about the impact of these decisions on employees and production.

In summary, reports suggest a strong strategic shift at Volkswagen, with a focus on the Cupra brand and the looming possibility of Seat's closure. The situation will be further clarified following the supervisory board meeting on Monday.

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