World

Apple Event 2026: iPhone 18 Pro and First Foldable Phone

The Apple event will take place on September 9, debuting new CEO John Ternus with the presentation of several devices, including a foldable iPhone.

9 September 2026Tagblick Newsdesk

AI-generatedWritten by an AI system, editorially responsible — how we work

Archive photo: Apple Event 2026: iPhone 18 Pro and First Foldable Phone — Archive photoPhoto: Daniel L. Lu (user:dllu) · Wikimedia Commons · CC BY-SA 4.0

The Apple event scheduled for September 9, 2026, will mark John Ternus's debut as the company's CEO following Tim Cook's departure. The presentation is expected to start at 7:00 PM in Spain and 2:00 PM in Brazil, with a live stream available for those interested in following the announcements from various parts of the world.

Among the anticipated products are the iPhone 18 Pro, the iPhone 18 Pro Max, and a notable foldable iPhone, rumored to be called iPhone Duo, setting aside names like iPhone Ultra or iPhone Fold according to recently leaked information. This launch has been anticipated as one of the most significant and awaited in the brand's recent history.

The event carries the slogan 'Surprise and Shine' and is expected to feature significant improvements in Apple's smartphone models, especially given the challenging context of the current tech market. Industry experts have noted that this launch could have a considerable impact within the industry.

Apple Event 2026: iPhone 18 Pro and First Foldable Phone — Photo: iphonedigital · Flickr · BY-SA

Attendees and the company's followers are keen to see how Ternus's new leadership will influence Apple's direction, particularly at a time when the market is facing increases in production costs, such as those for microprocessors. The event has been viewed as an important test for the new administration.

In addition to the iPhones, new models of Apple Watch and other devices are expected to be unveiled, suggesting a comprehensive event that could herald a new era for Apple. The approaching date has generated significant anticipation among tech enthusiasts and fans of the brand.

With the features of the foldable iPhone yet to be officially confirmed, the announcement is expected to provide clarity on its design and functionality, a topic that has captured the attention of both specialized media and the general public. The global coverage of the event will allow thousands of viewers to closely follow developments in real time.

This item was written by an AI system on the basis of the headlines and short teasers of the independently operating newsrooms named below. We disclose this under Art. 50(4), second subparagraph, of Regulation (EU) 2024/1689 (AI Act). Before publication we check origin and verifiability — anything that appears in only one place is not published — as well as language, substance and legally sensitive content. No separate substantive review of each individual item by a natural person takes place; we therefore do not rely on the exemption in Art. 50(4), second subparagraph, of the AI Act. Editorial responsibility for this publication rests with the person named in the imprint (§ 18 Abs. 2 MStV). Please report errors to [email protected] — we will correct or remove the item. Full reports are available from the sources listed.