Politics
Ban on unsolicited telephone marketing starts this Tuesday
Companies must now obtain consumer consent before contacting them by phone for commercial offers.
Starting this Tuesday, companies are no longer allowed to contact consumers by phone for marketing purposes without their consent. This new regulation requires that all commercial outreach obtains the prior agreement of the contacted person. Companies must now ensure that this consent is freely given, specific, informed, unambiguous, and revocable, as reported by Le Monde.
However, this ban is not absolute. Exceptions exist that allow certain professionals to contact consumers without obtaining prior consent. These exceptions pertain to specific situations that have not yet been fully clarified, according to reports from 20 Minutes.
Le Figaro specifies that companies wishing to continue their telephone sales activities will need to adjust their approach to comply with this legislation. This change aims to strengthen consumer protection against practices considered intrusive.