France bans telemarketing without consumer consent

France has implemented a ban on unsolicited commercial calls starting Tuesday, as established by a law passed by the French Parliament in May 2025. The new regulation requires companies to obtain consumer consent before making telemarketing calls.

The measure aims to protect consumers from invasive marketing practices and has been well received by consumer advocacy groups, who see it as a significant advancement in privacy protections in telecommunications.

Although the ban has been adopted with the intention of reducing phone scams, the full effectiveness of the legislation remains uncertain, as some telemarketing practices may continue in unregulated forms.

The implementation of the law represents a step towards a more transparent market, while also raising questions about how companies will adapt to these new requirements.