France has passed a law prohibiting telemarketing without explicit customer consent, with an effective date set for August 11, 2026. This measure could have a significant impact on Moroccan call centers that rely on the French market.
According to Le Monde, this legislation jeopardizes over 40,000 jobs in the sector, while Challenge.ma emphasizes that it could create a shock for a part of the offshoring industry in Morocco.
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