Science & Technology

Ferrari Luce sold for $40 million at Monterey auction

The Ferrari Luce "Chassis 0," the first electric car from Maranello, reached a record price of $40 million at a Sotheby’s auction.

16 August 2026Tagblick Newsdesk

AI-generatedWritten by an AI system, editorially responsible — how we work

Archive photo: Ferrari Luce sold for $40 million at Monterey auction — Archive photoPhoto: automobileitalia · Flickr · BY

The Ferrari Luce "Chassis 0," the first electric car produced by Maranello, was sold for $40 million during the Sotheby’s auction held during Monterey Car Week. This event marks a record as it represents the highest price ever paid for a new car.

The vehicle is a unique "Tailor Made" version and surpassed the previous record held by the Daytona SP3, which sold for $26 million in 2025. The considerable proceeds from the sale will be directed to charitable purposes.

The buyer of the Ferrari Luce has not been disclosed. However, this deal has drawn attention to investments in the luxury car market and to new automotive technologies, such as electrification.

The auction showcased the growing interest in electric vehicles and the prestige of the Ferrari brand, highlighting the ongoing evolution of the automotive industry.

This item was written by an AI system on the basis of the headlines and short teasers of the independently operating newsrooms named below. We disclose this under Art. 50(4), second subparagraph, of Regulation (EU) 2024/1689 (AI Act). Before publication we check origin and verifiability — anything that appears in only one place is not published — as well as language, substance and legally sensitive content. No separate substantive review of each individual item by a natural person takes place; we therefore do not rely on the exemption in Art. 50(4), second subparagraph, of the AI Act. Editorial responsibility for this publication rests with the person named in the imprint (§ 18 Abs. 2 MStV). Please report errors to [email protected] — we will correct or remove the item. Full reports are available from the sources listed.