Hardware

Google unveils new tracker called Pixel Tag

With the Pixel Tag, Google has integrated its own tracker for items into its product portfolio. This new device complements the launch of the eleventh generation of Pixel phones.

13 August 2026Tagblick Newsdesk

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Archive photo: Google unveils new tracker called Pixel Tag — Archive photoPhoto: giuseppe.costantino · Flickr · BY

Google has introduced a new tracker named Pixel Tag during the unveiling of the eleventh generation of Pixel devices. This tracker utilizes Bluetooth and Ultra-Wideband (UWB) technology to locate items. Until now, Google had largely left this area to third-party providers, but the company is now expanding its ecosystem with this product of its own.

In addition to the Pixel Tag, the models Pixel 11, Pixel 11 Pro, and Pixel 11 Fold were also presented. Each of these models costs 100 euros more than the previous generation. The smaller 128-gigabyte version has been removed from the lineup, while the new trackers are showcased as an added feature.

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