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Saturday, 3 October 2026

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Jonathan Bailey is the new face of Giorgio Armani's fragrance I Will

British star Jonathan Bailey represents Armani's new male fragrance I Will, with which he previously collaborated in 2024.

Archive photo: Jonathan Bailey is the new face of Giorgio Armani's fragrance I Will
Archive photoPhoto: Giorgio Montersino · Flickr · BY-SA

Jonathan Bailey has been chosen as the new face of the male fragrance I Will by Giorgio Armani. The British star had previously collaborated with the brand in 2024 as the lead in campaigns for Emporio Armani.

The fragrance I Will is described as seductive and magnetic, positioning Bailey as the ideal representative for this new product from Armani.