World
Lula launches re-election campaign focused on workers
Lula aims to regain the Workers' Party's influence over workers, especially those relying on digital platforms.
Lula has begun his re-election campaign with the goal of reconnecting Brazilian workers to the Workers' Party (PT). According to reports, the party and the labor movement have faced a loss of influence, particularly among those earning their income through platforms like Uber.
In this context, Lula seeks to rebuild ties with this electorate and revitalize the PT's support base, which has diminished over recent years. The strategy includes a greater focus on integrating workers from these new platforms into the party's discourse.