Starting Monday, August 24, advertisements will be integrated into ChatGPT in France, allowing advertisers to feature their brands alongside the responses from OpenAI's assistant.
This feature has been active in the United States since February 2026, where the platform has been transformed into a commercial tool.
Archive photoPhoto: European Commission - Photographer: Aurore Martignoni · Wikimedia Commons · CC BY 4.0
This change aligns with OpenAI's strategy to diversify its revenue sources by allowing companies to sponsor certain content.
It is noted that this change affects 31 European countries, thereby increasing the reach of advertisements on the world's most used artificial intelligence.
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