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ChatGPT to show ads in Belgium starting next week

OpenAI is introducing advertisements in its ChatGPT chatbot in 31 European countries, including Belgium, starting next week.

19 August 2026Tagblick Newsdesk

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Archive photo: ChatGPT to show ads in Belgium starting next week — Archive photoPhoto: CorporatieNL · Flickr · BY

OpenAI has announced that it will begin displaying advertisements in its popular artificial intelligence chatbot, ChatGPT, starting next week. This applies to 31 European countries, including Belgium.

The U.S. company revealed this change on Wednesday. The introduction of ads in the chatbot marks a new phase in the development of OpenAI's services in Europe.

According to reports from various news outlets, this will be the first time that users in Europe will see such advertisements while using ChatGPT.

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