Increasing Use of AI Photos in Vinted Ads

The use of artificial intelligence (AI) in advertisements on platforms such as Vinted is on the rise. Sellers frequently employ AI technology to enhance photos, resulting in images that often appear too good to be true.

Vinted is currently experiencing strong growth, with revenues surpassing one billion euros. This growth coincides with the increasing use of AI by sellers.

Within an hour, NOS discovered dozens of advertisements on Vinted using AI-optimized photos. These ads can be misleading for buyers, especially if they do not match the actual product.

Experts and users are expressing concerns about the impact of this trend on advertising transparency. There is a growing need for guidelines on the use of AI in e-commerce, particularly on second-hand goods platforms.