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Apple launches iPhone Duo and new 18 Pro models under new leadership

Apple unveiled the iPhone Duo, its first foldable smartphone, during an event marking John Ternus's debut as CEO.

9 September 2026Tagblick Newsdesk

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Archive photo: Apple launches iPhone Duo and new 18 Pro models under new leadership — Archive photoPhoto: The White House · Wikimedia Commons · Public domain

Apple held an event on September 9 in Cupertino, California, where it announced its new product line, including the iPhone Duo, its first foldable smartphone. This presentation also marked the entry of John Ternus as the new CEO of the company, succeeding Tim Cook, who led for many years.

The iPhone Duo was described as one of the biggest innovations since the introduction of the iPhone in 2007, combining design features that leverage the large screens of iPads with the portability of iPhones. The new model is estimated to be priced at up to R$ 30,990 and is expected to directly compete with other foldable devices in the market.

In addition to the iPhone Duo, the company launched the iPhone 18 Pro and iPhone 18 Pro Max models, which retain the visual style of previous versions. These devices feature the new A20 Pro chip, promising substantially better battery performance.

Ternus's presentation was seen as a significant shift in the company's narrative, with all eyes on his performance as a leader. He joined Apple in 2001 and was promoted to senior vice president in 2021 before taking on the role of CEO.

The event also included the announcement of new Apple Watches and AirPods, along with improvements to the cameras of the new iPhones. These updates aim to keep Apple competitive in a rapidly changing technology market.

Apple also explored themes related to design and functionality, with Ternus commenting on the limitations of competing foldable devices, particularly referring to how they are perceived in the market. He used a specific moment during the presentation to highlight the uniqueness of the iPhone Duo.

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