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Apple Set to Unveil First Foldable iPhone at September 9 Event

Apple's highly anticipated foldable iPhone, possibly called iPhone Duo, will debut with a starting price of $2,000 at the company's event on September 9.

9 September 2026Tagblick Newsdesk

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Archive photo: Apple Set to Unveil First Foldable iPhone at September 9 Event — Archive photoPhoto: Tessa Bury · Wikimedia Commons · CC BY 4.0

Apple Inc. is preparing to launch its first foldable iPhone, rumored to be called the iPhone Duo, during its annual event on September 9 at 10 a.m. PDT. This marks the debut of new CEO John Ternus in a high-profile product unveiling role.

The iPhone Duo is expected to have a starting price of $2,000 for a model with 256GB of storage. It may feature specifications such as an A20 Pro chip, dual 48MP cameras, and support for the Apple Pencil. According to reports, prices could rise to around $3,000 for higher configurations.

The event will also showcase updated versions of AirPods and Apple Watches, alongside the major announcement of the foldable iPhone, representing a significant redesign for the product line. The anticipated device has been in development for several years, with engineering challenges concerning flexible screens and hinges.

Chinese companies like Xiaomi and Huawei have launched their own foldable smartphones in advance of Apple's announcement, suggesting increased competition in this emerging market. Reports indicate that these companies are trying to gain a lead over Apple with their recent innovations.

Tim Cook, Apple’s Chief Executive Officer prior to Ternus, reportedly expressed enthusiasm about folding devices as early as 2020, indicating this product direction was influenced by trends observed in Asia. Engineers have worked on prototypes for years, suggesting that this has been a long-term strategic initiative for Apple.

Sources indicate that the foldable iPhone will be available for purchase as early as October, further highlighting Apple’s commitment to entering the foldable phone market. The event is expected to generate considerable media attention, given the product's significance and the industry's anticipation surrounding it.

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