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Billa increases beef purchases due to drought
The grocery retailer Billa plans to increase its beef procurement by 20 percent and announces promotions in its stores.
In response to the effects of the drought, Billa is ramping up its beef purchases and taking more beef from farmers. The grocery retailer has announced that it will increase its procurement volumes by 20 percent to adapt to current market conditions.
Customers can expect promotions in Billa stores in the coming weeks. According to forecasts, beef prices could rise significantly starting in 2027. Currently, however, consumers are benefiting from lower prices.