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KFC offers lifetime free chicken in Italy for tattoos

Fast-food chain KFC is sparking controversy in Italy with a promotion that allows participants to get a tattoo on their body.

7 September 2026Tagblick Newsdesk

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Archive photo: KFC offers lifetime free chicken in Italy for tattoos — Archive photoPhoto: Dinkun Chen · Wikimedia Commons · CC BY-SA 4.0

The fast-food corporation Kentucky Fried Chicken (KFC) has launched an unusual promotional campaign in Italy, taking place at the "Modena Nerd" fair. Participants can get a tattoo featuring a KFC design in exchange for a voucher that allows them to redeem free chicken every ten days at selected KFC restaurants.

The restaurants where the vouchers can be redeemed are located in the cities of Modena, Reggio Emilia, and Parma. The campaign has generated a variety of reactions from the public, including critical voices pointing out the connection between fast food and permanent body art.

This promotional initiative has not only reached the local population but has also attracted nationwide attention. Critics argue that the idea of getting a tattoo for food vouchers is concerning and are discussing the societal implications of such exchanges.

KFC has not yet released further details about this limited-time campaign, which could have lasting significance for the brand. Currently, the critical discussion is in the forefront, as the company responds to feedback from the public.

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