Ronaldo Caiado replaces campaign strategist one day after official campaign launch

Presidential candidate Ronaldo Caiado, from the PSD, changed his campaign strategist on Monday (17), just one day after the official start of his electoral campaign. The decision was communicated by the campaign's press office, which announced the departure of Paulo Vasconcelos.

Adriano da Rocha Lima, the campaign's general coordinator, confirmed the change, emphasizing that Vasconcelos 'has severed ties with marketing.'

The new strategist, Marcos Carvalho, will take over the role effective immediately, as reported by Caiado's team. The change comes at a critical moment right at the beginning of the electoral race.

This adjustment in Caiado's marketing team reflects a strategy to fine-tune the campaign's communication from the outset, in a dynamic election environment. According to sources, Carvalho's selection was deemed necessary to strengthen the campaign's approach.