VK integrates anonymized user data into new AI model

VK has consolidated anonymized data on user actions from different services into a central AI model. This model analyzes usage patterns and creates a so-called neuro-profile, which is an anonymized representation of user interests. According to the company, this new system allows for more precise and up-to-date recommendations.

The neuro-profiles created in this way are already being used in VK Video, VK Clips, and the social platform VKontakte. With this technology, VK aims to improve user experience and deliver more effective advertising.

In a statement, VK explained that using anonymized data enhances the quality of suggestions in its services. The development of this AI-based solution is part of a comprehensive approach to optimizing user interaction with VK's various products.

The integration of data from different sources into a unified AI profile marks a step towards improved personalization and reflects the demands for modern digital services. The implementation of the technology will be phased into VK's existing platforms.