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Tim Cook bids farewell to Apple after 15 years as CEO
Tim Cook concludes his tenure as CEO and hands over leadership to John Ternus, facing new challenges in artificial intelligence.

Tim Cook has announced his departure from Apple, where he has served as CEO for 15 years. In an internal letter to employees, Cook expressed his deep appreciation for the position and his experiences at the company, highlighting his commitment to innovation and technological development.
The leadership transition was formalized with John Ternus assuming the role of new CEO. Ternus, who has been with Apple for over 20 years, will be responsible for steering the company towards the integration of artificial intelligence in its products and services, a significant challenge in today’s technological landscape.
Cook will become executive chairman of the board after stepping down as CEO. During his tenure, Apple's market capitalization soared from approximately $348 billion to nearly $4.54 trillion, representing a remarkable growth in the company's value.

The transition process has also seen changes at other levels. Phil Schiller, a veteran at Apple, announced that he will step down from his role leading the App Store and events, marking a significant shift in the company's operations alongside the change in executive leadership.
Cook's departure marks a milestone in Apple's history, which has seen the introduction of numerous products and services during his leadership. His influence is felt in the corporate culture and the company's future direction, particularly regarding artificial intelligence and its implementation in Apple devices.
The Apple community is keenly watching the future under Ternus's leadership and how he will tackle these new challenges, considering the vision and legacy that Cook leaves behind with his departure.